Entrepreneurial brand storyteller with expertise building new digital communities, creating holistic content strategies and engaging diverse audiences.


What I Do

While I’ve been in the digital marketing space for over six years, my professional roots are in journalism and education. Those worlds built up a passion for the written word, for open collaboration, for data-driven decision making – and for approaching opportunities and challenges with a creative mindset.

  • Brand, social + digital content strategy

  • Integrated campaigns + video creation

  • Building, growing + mentoring teams 

  • New channel launches + growth

  • Content production + ideation

  • KPI development + reporting infrastructure

  • Editorial calendar + copywriting

  • International expansion + strategy

  • Influencer relationships + campaigns

  • Event planning + live coverage

  • Playbook development

  • Product marketing strategies + launches

  • Digital communications + SEO

  • Cross-functional collaboration

  • Strategic brand partnerships

Where I’ve Been

In house. Agency. Freelance. I’ve worked with brands big and emerging on brand, digital, social and communications efforts, in addition to launching my own ventures.


Social Lead
Apr 2018 to present

Uniqlo USA
Social Media Manager
July 2017 to April 2018

MXM Social
Content & Community
Oct 2013 to June 2014

July 2014 to present

Brooks Brothers
U.S. & Int’l Social Manager
Oct 2015 to July 2017

Teach For America
7th Grade Special Educator
May 2011 to Aug 2013



B.A. American Studies
University of Virginia
Fall 2007 to Spring 2011

M.S. Special Education
Fordham University
Fall 2011 to Spring 2013







Mac + Microsoft

Adobe Suite

Squarespace + Wordpress

Keynote + Powerpoint


Sample Campaigns

Stand Proud | Squarespace


Celebrated the queer community by enlisting photographer and Squarespace customer Ryan Pfluger to shoot portraits of six fellow LGBTQIA+ influencers and SQSP users. These visual explorations were accompanied by in-depth interviews on a custom-built microsite, and the project culminated with a community photo shoot conducted by Ryan held at Squarespace’s NYC HQ.

A tie-in Pride installation across all three corporate offices, as well as multiple other queer customer features, rounded out the #StandProud campaign. The deep commitment to storytelling made it one of Squarespace’s most successful cultural campaigns in the brand’s 15-year history.

  • Concept development

  • Influencer scouting, outreach, negotiations + relationship management

  • Editorial channel + social strategy

  • Event planning, execution + coverage

  • Cross-channel copywriting

  • Extensive reporting


Make It In America | Brooks Brothers


With more clothing production moving overseas, the need for strong messaging around Brooks Brothers' robust efforts to craft products in the USA emerged. Thus, the brand’s first social-driven marketing campaign, #MakeItInAmerica, was brought to life – highlighting the company's three owned-and-operated manufacturing facilities in NYC, Massachusetts and North Carolina. Social took the lead in driving fans and followers to videos, landing pages and product grids developed specially for the marketing push. Email, paid channels, print, in-store and OOH promotion followed, making this a fully-realized omni-channel effort.

  • Concept development

  • Original content creation

  • Domestic + international editorial strategy

  • Cross-channel project management

  • Influencer scouting, outreach, negotiations + relationship management

  • KPI development + extensive reporting


The Real Cost | MXM Social for the F.D.A.


Joined social agency MXM just as we won the bid for the Food & Drug Administration’s multi-million dollar tobacco prevention campaign, The Real Cost. Developed social strategy from the ground up for the campaign: creating platform launch plans, building cross-channel editorial calendars, identifying and measuring KPIs, as well as piloting offline activations with partners like the X Games. Managed publishing, community management and paid media strategy for the campaign’s accounts, and cultivated 300K Facebook fans and 35K Twitter followers during time working on the award-winning campaign.

  • Campaign social strategy + new channel launches

  • Client relationship management

  • Community management strategy + implementation from scratch

  • Editorial calendar development, copywriting + publishing

  • Offline partnerships + activations

  • Paid social strategy + growth goals

  • KPI development + reporting assistance


Get In Touch

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